Propel Manila Appoints Nikki Golez Creative Director

Golez has previously held creative leadership roles at Dentsu Jayme Syfu, and BBDO Guerrero.

Propel Manila has added to its creative leadership with the appointment of award-winning creative director, NIkki Golez.

“Known as a woman of firsts, she brought first-ever campaigns to life for her global and local clients,” Propel Manila said in a release. “From helping traditional brands on their first-ever digital solutions to leading campaigns on their first women empowerment, first LGBTQIA+-centered, first father-focused, and other first ads. She also led the winning team in the first Cannes Hackathon.”

Commenting on the appointment, Creative Chief Raymund Sison said: “Nikki is a very special creative. She brings fresh diverse thinking, she is uncompromising on craft, highly innovative, and most importantly, an awesome human being. We’re happy to welcome her at the start of the year. We are excited to see how her creative leadership will impact the work we do for our clients and our community.”


“Her excitement for her brands’ next “new-first” campaign sits well on how we look forward to creating ideas that matter at Propel,” added Culture Chief Maureen Valenzuela. “We celebrate her legacy as a thriving woman in the creative industry, one of the things that we embrace in our diverse culture and workplace.”

Golez has handled clients including Glico, Globe, and the Commission on Human Rights, among others. Some of her notable works include the Unlimited Love Language, the Babae Kasi film for Shell’s #WomanWhoDrive, her Walk With Me digital solution on using Amazon Alexa to help people walk home safely, the Keep the Story Alive installation for the National Union of Journalists of the Philippines (NUJP), and the It’s More Fun in the Philippines domestic campaign.

“Propel shares my passion for purpose-driven innovation. The youth and energy of the team is really something to look forward to! And I’m thrilled to lead the agency into the future with some of my first friends in advertising,” added Golez.

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