Priti Murthy Tapped for President Role at GroupM Services India

GroupM India has appointed Priti Murthy as President, GroupM Services India. She will also be part of the GroupM India Executive Committee.

Murthy will head up the center of delivery that comprises biddable, non-biddable, analytics and reporting. She will work closely with agencies to understand their needs, incorporating best-in-class delivery metrics with ‘improvise and improve’ as the approach to continued excellence.

“It is a homecoming for Priti and strengthening of GroupM India leadership team with yet another remarkable industry leader. Priti’s product mindset powered by a unique blend of experience in setting and executing an organization-wide vision will enrich the GroupM teams alike,” said Prasanth Kumar – CEO South Asia GroupM.

 
 

“As one of the most regarded women leaders in the industry, Priti also believes in GroupM’s future centric business approach and has always focused on building purpose-driven culture as a key leadership responsibility. I am confident that her people and solution focus will further strengthen the agency collaboration fuelling all GroupM agencies.”

Murthy’s previous role with GroupM was as the Chief Strategy Officer at Maxus Global. She has been heading OMD India as the Chief Executive Officer for the last 4 years.

“It is one of the best eras in the media industry, revival and rejuvenation being the focus. I am delighted to join GroupM, to walk the path to the future transformation of GroupM offerings in the marketplace and magnify the operational excellence that it is known for,” said Priti Murthy – President GroupM Services India.

 
 

“With GroupM’s focus on creating the best in class and house of excellence, my role will be to bring in the right mix of talent, process and tech to ensure quality assurance and continuous improvement for biddable and non-biddable media for our partners and clients. I am looking forward to working with Prasanth and the entire ExCo in driving this focus.”

She will report to Prasanth Kumar CEO, South Asia GroupM and Jon Thurlow, COO, Asia Pacific GroupM.

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