Prince Harry tests out his acting chops in a new campaign from not-for-profit sustainable travel organization Travalyst – a coalition of seven of the world’s most influential travel-related companies founded by the Duke of Sussex himself in 2019.
The long-form film is pitching the brand’s holiday rating initiative, which encourages Kiwis to consider sustainable options when mapping out their next holiday.
The spot features Flight of the Concords comedian Rhys Darby as a rating agent who, along with his team, stalk Harry as he jogs through a park. Though. it turns out that Darby was supposed to talk to Harry Styles, not “the stylish Harry.”
In one funny exchange, Harry mistakenly confuses New Zealand with Australia.
Darby: “You know we actually invented jogging?”
Harry: “The Australians?”
Darny: “No, Aotearoa – New Zealand.”
Harry: “Oh terribly sorry. I know you guys hate that. Kia ora.”
“As travel continues to come back, we have an opportunity and a need to redefine the industry – for better, for good,” said Prince Harry.
“We created the non-profit Travalyst to rethink how travel can continue to expand our global understanding, to break down barriers, and to create cultural connections through experiences we otherwise wouldn’t have. We do this while, at the same time, ensuring local communities truly feel benefit from tourism and safeguarding essential ecosystems.”
He goes on to say: “In a world where we’re tasked with rating so many things, we’re now asking: what if your destination rated you? Starting in beautiful Aotearoa New Zealand, we’re launching our first campaign. There is a well-known Māori proverb: Ehara taku toa i te toa takitahi, ēngari he toa takitini (Success is not the work of an individual. But the work of many) – we invite you to be a part of our many.”
Tavelyst is made up of Booking.com, Expedia Group, Google, Skyscanner, Trip.com, Tripadvisor, and Visa.