PRecious Communications has appointed Rachmad Tri Octaviadi (Oddie) as Market Lead for its Indonesian operations.
Octaviadi previously held senior roles at global network agencies including BCW and FleishmanHillard (Omnicom PR Group), driving especially its technology businesses in Indonesia.
He brings with him more than 20 years of experience in PR, strategic communications, and digital marketing. In previous roles, he has driven counsel and local remits for high-profile clients including Qualcomm, Twitter, Changi Airport Group, LaLiga, Dell, and Shell Indonesia, to name a few. Working closely with these brands and companies allowed him to accumulate extensive knowledge and experience in areas such as public relations for technology, energy, and lifestyle, alongside digital media, web and application development, and social media marketing.
His appointment is a testament to the continued growth of the Indonesian market and PRecious Communications’ commitment to strengthening its presence in Southeast Asia’s largest economy by continuing to attract the best brands and talent across the consumer, tech, and startup ecosystems, the agency said.
“Indonesia continues to see a lot more interest from brands looking at Southeast Asia as their next growth market, particularly among technology firms, corporates, and startups and investors,” said Lars Voedisch, Managing Director of PRecious Communications.
“That’s why we’re reinforcing our commitment in Indonesia and thrilled to welcome Oddie to our growing team. With his extensive expertise, we can navigate the local landscape better, forge stronger connections, and create more meaningful partnerships with key stakeholders. Together, we’ll harness Indonesia’s dynamic ecosystem to drive effective communication strategies and create value for businesses, both local and global.”
Octaviadi added: “As more and more businesses look at Indonesia as part of their expansion efforts, cultivating a diverse communication strategy that cuts across multiple platforms becomes a priority. By harnessing the power of various channels, coupled with local expertise and know-how, we can effectively reach and engage with our target audience, ensuring a stronger and more comprehensive communication approach.”