Waka Kotahi NZ Transport Agency has launched a powerful new film in partnership with FCB New Zealand and MBM. Titled, “Through My Eyes” the awareness campaign targets speeding and speeders, shown through the eyes of a police officer tasked with stopping and ticketing speeders.
The people on the receiving in are less than receptive, some even giving him a hard time about not spending his time catching “real criminals.”
But none of them see the deaths from speeding that he sees on the job – portrayed graphically in the one-minute spot, at times juxtaposed with the smiling face of a woman pulled over for speeding.
“Drivers don’t get to see what the Police deal with on a daily basis. In this film we wanted to bring the consequences of speeding to life,” said Leisa Wall and Peter Vegas, CCOs at FCB.
“Sadly far too many New Zealanders continue to drive at unsafe speeds on our roads, resulting in unnecessary deaths and devastating consequnces for families, whānau and communities,” said Lauren Cooke, national manager, education and marketing at Waka Kotahi.
“This important mahi serves to remind New Zealanders that there is no excuse for speeding and we need to slow down so that everyone can get where they’re going safely.”
Credits
Client: Waka Kotahi
Creative Agency: FCB New Zealand
Media: MBM
FCB Cultural Creative Partner: RUN
Production Company: Film Ruskin
Director: Nathan Price
Producer: Yolande Dewey
Casting: Auckland Casting & Yvette Reid
DOP: Ziga Zupancic
Offline Editor: Tim Mauger
Online: Jon Baxter
Sound Design: Cam Ballantyne
Original Soundtrack: Cam Ballantyne
