Isobar and Roadshow Films in Australia, has launched #RangerTraining —an augmented reality (AR) activation in anticipation of the new Saban’s Power Rangers film.
Conceived by Roadshow and Isobar, and with the help of visual production company Airbag and activation partners Republic Events and MKTG, the AR activation can be experienced in Sydney and Brisbane in the lead-up to the film.
Check it out:
“This campaign demonstrates one of the great benefits of digital out-of-home – right time, right place,” Dave Budge, Executive Creative Director at Isobar Australia. “This reboot isn’t the Power Rangers you think you know, and we needed to show that. So, we created an opportunity that allows fans to see if they have what it takes to be on the team.”
- · Client: Roadshow Films
- · Digital Agency: Isobar Australia
- · Production Company: Airbag
- · Activation Partners: Republic Events + MKTG