Porn over the PA System is not Part of Target Brand Strategy

It would be clever -and possibly funny- to say “don’t try this at home”, but that is where it actually does belong –certainly not in your local Target store.

Shoppers at a Target in San Jose, California were bargain-shopping in the aisles Wednesday morning when over the PA system they heard the audio track of a porn movie

This questionable branding strategy (surely, we jest) contained sexually explicit language and profanity along with the sounds of people moaning and groaning with pleasure –not the kind of pleasure one enjoys with Target’s low price point, obviously.


 

Shoppers were left feeling uncomfortable and violated.

“My body said, ‘wait a minute, that’s not right.’ Chris Minor told local TV affiliate KCBS. “I was uneasy.”

The store made an announcement apologizing and then, for some odd reason, the X-rated recording continued playing more.

Target has released a statement saying the store is investigating the situation.


 

“We are actively reviewing the situation with the team to better understand what happened and to help ensure this doesn’t happen again,” Target spokesperson Molly Snyder said. “Because this is an active investigation, I’m unable to share additional details, but we want our guests to know that we take this very seriously.”

A similar incident took place at a Target in San Luis Obispo, California and staff evacuated the store while they figured out how to turn off the inappropriate audio. Imagine that scene.

 

The Staff

The Staff

Gettin' it done, when the done needs gettin'.

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