Porn Film Festival Prank in India Captivates Millennials


Looking to “titillate” India’s youth and get them to visit their retail site, mens fashion retailer Spykar launched their Autumn and Summer collection by creating a “Blue Film Festival” –which is also what Indians call porn films.

Scarecrow Communications Mumbai worked with the retailer, and came up with the clever idea. Here is a case study of how it worked. Nicely done.

 
 

Visit the website.

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