Popeyes India Awards Dentsu Creative Integrated Creative Mandate

The Popeyes restaurant chain has 33 stores in 11 cities in India.

Dentsu Creative India has been awarded the creative mandate for fried chicken restaurant chain – Popeyes – following a multi-agency pitch. The account will be serviced from the agency’s Gurugram office. The restaurant chain has 33 stores in 11 cities in India.

Dentsu Creative will develop end-to-end creative solutions for Popeyes India. This includes the development of brand strategy, identity, communication, and a robust digital presence.

Dentsu Creative India said it will additionally “delve into the intricacies of Indian culture and preferences, strategically incorporating them into innovative and captivating campaigns tailored to resonate with the target audience” and enhance the brand’s visibility and reach in the diverse and dynamic Indian market.


 

Ujjwal Anand, Managing Partner – North, Dentsu Creative India said, “Popeyes has a cult status in the world, and we’re excited to partner with them in their journey in India. We hope to build on the brand’s legacy and of course, the crazy love.”

Gaurav Pande, Executive Vice President and Business Head, Popeyes India added, “We are confident this collaboration will bring a fresh perspective to our marketing efforts in India.”Joy Mohanty, Chief Creative Officer – North, Dentsu Creative India commented, “Winning the pitch is great, but winning the hearts and minds of Indian foodies is going to take some work. And we’re ready for it! The possibilities to embed Popeyes in desi pop culture already have us pumped. So, it’s only going to get more interesting from here.”

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