Popeyes Drops the ‘Eyes’ for Eye Popping Campaign in France

Popeyes has launched a new campaign in France that will make your eyes pop. Well, actually, it’s the people in the ad work whose eyes are poppin’ from the sight of Popeye’s chicken.

In the new campaign, created by FCB, the fast food brand highlights the Popeyes effect by showing consumers in awe of the brand’s 12-hour marinated chicken.

They already have the “Popeyes” logo for the using, so a simple removal of the “eyes” and Pop goes the eyes.



Advertising Agency: FCB Global
Advertising Agency: Change An FCB Alliance
Global Creative Partner : Danilo Boer
Executive Creative Director: Damien Guiol
Executive Creative Director: Samy Benama
CEO : Patrick Mercier
Chief strategy officer : Thibaut Ferrali
Managing Director: Laure Poquet
Head of account manager: Vincent Touchard
Project Manager: Clara de Bernardi
Art Director : Damien Guiol, Hugo Venutier, Oriane Ballester
Copywriter: Samy Benama, Maxime Mahistre, Sophie Delaporte, Charles Barraud
Photography: Ale Burset
Brand: Popeyes France
CMO International: Jeff Klein
CEO France : Olivier Rego
CMO France: Anne Gleizes



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