Popeyes Wants You to ‘Spice Up Your Love’

Popeyes in Singapore has launched a new campaign promoting their Smoky Sriracha collection with their first-ever dating show titled ‘Spice Up That Love’. The campaign by Happiness Saigon sees daters crank up the heat with spicy questions based on the levels of spiciness of their menu items.

‘Spice Up That Love’ contestants are challenged with 3 levels of spicy questions mimicking the intensity of 3 levels of Smoky Sriracha menu items. Just like Popeyes is making their normal menu items spicier with the Smoky Sriracha sauce, their spicy questions are adding some heat to normal conversations.

“Audiences nowadays want to be entertained. Instead of competing in a saturated market of promoting new menu items, we let Popeyes create their own category: a dating show. The shift from brand to content creator is an important one for Popeyes in 2023”, said Lien Sterkens, Head of Content at Happiness Saigon.


‘Spice Up That Love’ succeeds not only in presenting the product in a fun and engaging way, but also building brand love for Popeyes as an entertaining and creative brand.


Head on over to Popeyes Singapore to play Spice Up That Love.

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