Global retailer POP MART has opened a new two-storey store at Resorts World Sentosa (RWS) in Singapore, introducing the first POP BAKERY in Southeast Asia. The opening marks the company’s sixth year of local expansion in Singapore.
The store is located in Villa A of Resorts World Sentosa, opposite Universal Studios Singapore. The two-storey layout combines “designer toy retail + themed gourmet dining.” The first floor houses POP MART’s standard retail offering, including toys, merchandise and seasonal collections. The second floor houses the new POP BAKERY.
POP BAKERY originated within POP LAND, POP MART’s theme park in Beijing. The Sentosa location is the brand’s second POP BAKERY store in the world, following a flagship location in Aranya, China. POP BAKERY has also operated more than 30 mobile dessert kiosks across mainland China.
“This new store at Resorts World Sentosa brings our characters to life in a space where fans can shop, discover and immerse themselves in the POP MART universe,” said Justin Moon, Chief Growth Officer, POP MART.
“Housed within its standalone villa, with POP BAKERY making its Southeast Asia debut on Level two, we’re extending that experience beyond just retail. Twinkle Twinkle, our POP MART Friend will also make its first overseas residency right here at this store, bringing joy and fun to all our fans.”
POP MART’s character Twinkle Twinkle is making its first-ever overseas debut at the Sentosa store, according to the release.
“As we celebrate our sixth anniversary in Singapore, the launch of the first SEA POP BAKERY marks an important milestone in our long-term commitment to the country,” said Xiaoyang Zhang, Head of POP BAKERY.
“Leveraging the unique tourism, leisure and cultural advantages of Resorts World Sentosa — Singapore’s premier resort and lifestyle destination — we aim to break the boundary between traditional art toy cultural and experiential consumption.”
“We’re delighted to welcome POP MART’s newest store, along with its first Southeast Asian POP BAKERY, to Resorts World Sentosa,” said Lee Shi Ruh, Chief Executive Officer, Resorts World Sentosa Pte Ltd.
“This addition strengthens our retail and dining offering with an experience that’s playful, shareable and completely unique to Singapore. It’s exactly the kind of distinctive, only-in-RWS attraction we want our visitors to discover.”
For the store’s grand opening, POP MART is releasing a range of limited-edition products, including a design merging Twinkle Twinkle and the Singapore Merlion. Artists behind the HACIPUPU and CHAKA characters will appear in-store for a fan meet-and-greet and autograph-signing session during the opening campaign. The store will also host regular meet-and-greet sessions with POP MART Friends characters, and the grand opening day includes a Twinkle Twinkle performance.
The POP BAKERY menu includes items developed for the Singapore market: the Twinkle Twinkle Tangy Coconut Mousse, Twinkle Twinkle Sweet Coconut Mousse, Go Around with Twinkle Twinkle Sea Salt & Coconut Flavoured Popsicle, and PUCKY Xiao Long Bao Dessert. According to the release, these items combine POP MART’s IP-based dessert designs with Southeast Asian and local tropical flavors, under the brand’s “Bake a Wish” concept.
