Pool Cleaner Terrorizes Family Until Dog Saves the Day in New Campaign Spot from Budget Direct



Budget Direct


303 MullenLowe

Good Oil Films

Budget Direct has launched a new campaign via 303 MullenLowe just in time for summer, and in keeping with the brand’s tongue-in-cheek cinematic style.

‘Loch Mess Monster’ tells the story of a seemingly typical Aussie pool cleaning machine coming to life via lightning strike, and wreaking havoc on a family home, with longstanding insurance sleuths Sarge, Jacs, and Chief once again coming to the rescue.


It is the second in Budget Direct’s latest series; in September, it launched ‘Rise of the Machines’ which starred malicious e-bikes and e-scooters turning on an unsuspecting motorist.

303 MullenLowe Group Business Director Ben Glasson said: “2024 marks a decade of partnership between 303 MullenLowe and Budget Direct, and six years since we introduced Sarge and the ‘Insurance Solved’ platform to Australia.

We’re proud of the ever-increasing brand recognition the campaign contributes to, not to mention the engagement each new installment generates.”



Budget Direct

Chief Growth Officer, Growth Ops – Jonathan Kerr
General Manager, Marketing and Communications, Growth Ops – Warren Marsh
Senior Marketing Manager, Marketing, Media & Acquisition, Growth Ops – Katie Lansdale
303 MullenLowe
Chief Creative Officer – Bart Pawlak
Creative Director – Adam Whitehead
Associate Creative Director – Nick Sellars
Associate Creative Director – Katie Moore
Managing Director – Joanna Gray
Group Business Director – Ben Glasson
Chief Strategy Officer – Jody Elston
Executive Broadcast Producer – Rachel Devine

Production Partners
Production Company – Good Oil Films
Director – Hamish Rothwell
DOP – Crighton Bone
Executive Producer – Sam Long
Producer – Catherine Warner
Editor – Lucas Baynes
Post Production – Blockhead VFX
VFX Supervisor – Nigel Mortimer
VFX Producer – Charlotte Plowman
Music and Sound Company – Sonar Music
Original Composition – Matteo Zingales
Producer – Haylee Poppi
Sound Designer – Timothy Bridge
Stills Photographer – Matt Baker, LOUIS & CO


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