Pokka Taps The Shout Group For Creative Duties in Singapore & Malaysia

The appointment, which will be handled by Ignite, signals the brand’s ambition for growth beyond Singapore.

Shaun Tay, Co-Owner & CEO of The Shout Group

Beverage manufacturer Pokka has appointed The Shout Group’s Ignite as its creative agency on record for its Singapore and Malaysia markets.

First established in 1977 by parent company Pokka Sapporo Food & Beverage Ltd., Pokka Pte. Ltd. oversees the management of the Pokka brand in Singapore as well as all markets internationally, with the exception of Japan. As a market leader for ready-to-drink Green Tea, Western Tea, Non-Chilled Juice Drink and Coffee (based on Nielsen Market Track) in Singapore, the appointment of Malaysia-based Ignite signals the brand’s ambition for growth beyond Singapore.

“All of us at Pokka look forward to collaborating with the team at Ignite,” said Michelle Nunis, Pokka’s Group General Manager – Marketing (Malaysia & Singapore).


 

“We view Ignite as a strong communications partner and respect their point of views that are stemmed from consumer insights, their ability to constructively challenge us to ensure what is right for our brand and their creative perspective to deliver consumer-relevant and engaging campaigns.”

Michelle Nunis

Ignite is part of The Shout Group, an advertising holding company owned by highly regarded Malaysian ad-men and entrepreneurs Shaun Tay and Ong Shi-Ping. Also within the group is FCB SHOUT – the #1 Malaysian creative agency based on agency titles won, with recent wins at Agency-of-the-Year at Marketing Interactive Agency of the Year Awards, APPIES Asia-Pacific, and Campaign Asia Agency of the Year Awards in 2023.

“Winning over Pokka for both the Malaysia and Singapore markets furthers our goal of building a solid portfolio of cross-border clientele, which already features Darlie, McCain, Febreze, Glad and Offspring, as we’re always keen on opportunities to promote Malaysia as a hub for regional creative development,” said Shaun Tay, Co-Owner & Chief Executive Officer of The Shout Group.


 

“That said, being part of Pokka’s plans in unleashing their growth potential is personally exciting for us as it is the driving core of why we created The Shout Group in the first place. My thanks to Rex Macaskill, Group CEO of Pokka Pte. Ltd. and Michelle for trusting us with their brand and business, and we can’t wait to get started!”

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