Pocket FM has launched a global campaign for Sherpa by Pocket FM, its AI-powered fiction-writing platform, across India and the United States.
Rolled out across San Francisco, Bengaluru and Mumbai, the campaign expresses one product idea across multiple formats: AI should help writers build entire fictional worlds, not merely generate sentences
At the center of the campaign is a satirical film featuring Rohan Nayak, Co-founder of Pocket FM, alongside actor Chris Diamantopoulos from the HBO series Silicon Valley. Diamantopoulos plays a larger-than-life fictional tech investor and Pocket FM board member who is convinced Sherpa will change the world and perhaps make him its first deserving trillionaire.
“Sherpa is complex technology built around a simple human truth: more people have stories in them than believe they can write,” said Vineet Singh, Global Head of Brand Marketing, Communications, Partnerships & Public Affairs, Pocket FM.
“That shaped the entire launch. Across film, social, print, outdoor and even the skies above San Francisco, we used one idea in very different ways: with the right companion, creating an entire fictional world no longer needs to feel like a climb. Taking the campaign beyond India also reflects the global ambition behind Pocket FM and Sherpa. We want to make powerful storytelling tools accessible to creators wherever they are and, ultimately, get more people writing.”
