RED2 Digital has been appointed as Pocari Sweat’s digital agency of record in Vietnam. Pocari Sweat, which is produced by Otsuka Thang Nutrition, first entered Vietnam in 2012 and has since that time seen its market share rise to the number two spot in the country.
RED2 Digital will be tasked with overseeing digital media planning and buying, mobile, social media, SEO and analytics – as well as digital creative and content development.
“Pocari’s growth in Vietnam has been almost entirely digitally-led, which is revolutionary for a FMCG brand”, said Rich Pham, Managing Director of Otsuka Thang Nutrition. “RED2’s strong understanding of the digital world and their impeccable data analysis are what we’ve been looking for from a digital agency partner.”
Luke Janich, CEO of RED2, said, “We are honored to be partnering with a brand that’s as iconic as Pocari Sweat. From a creative point of view, I’m excited to have the opportunity to develop innovative and inspiring work across their entire digital and social ecosystem.”