Po Kay Lee Named President for Forsman & Bodenfors Singapore Office

    By Harold Henry - Sep 14, 2021
    Po Kay Lee Named President for Forsman & Bodenfors Singapore Office

    Forsman & Bodenfors has named Po Kay Lee as President for the Singapore office while also appointing Lyndsey Corona as President of F&B New York.

    Po Kay Lee joins as President, starting October 11th. She makes the move from WPP’s brand and design agency SuperUnion, where she ran the Singapore office and was responsible for growth and development across the APAC region.

    “I’m delighted that we can bring PoKay into this important role. It is a testament to the work Susanna has led for F&B in growing our business in Singapore that we can now take this step forward,” said Toby Southgate, global CEO of Forsman & Bodenfors.


    “Po Kay has a stellar track record of both growing and leading agency teams, combined with strong relationships with clients across the region. She has the perfect background to continue F&B’s journey.”

    Initially, PoKay will run F&B Singapore together with current CEO Susanna Fagring, who will return to Sweden in the first half of 2022.

    “F&B’s global reputation is stellar and the agency has made incredible inroads with Asian markets and consumers through its creative and culturally relevant work,” said Po Kay.


    “I’m excited to help F&B Singapore further expand its presence and build deeper connections with brands and their customers.”

    Fagring has been with Forsman & Bodenfors since 2005 and was one of the driving forces behind establishing the agency in Southeast Asia.

    “Susanna’s dedication and commitment during these three years in Singapore is the reason we can now move from startup mode towards maturity. She has a proven ability to build powerful relationships with global brands outside of our home market, based on the core principles that make F&B special,” said Southgate.


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