Supermassive has been named the new creative agency of record for P&O Cruises tasked with overseeing the repositioning and relaunch of the 90-year-old Australian brand, resulting in a new brand platform, brand identity, and refreshed creative output across all channels.
“P&O, a pioneer in Australian cruising for 90 years, is proud of its uniquely Australian offering,” said P&O Cruises Chief Commercial Office, Kathryn Robertson,.
“We are thrilled to partner with Supermassive, who have demonstrated a disciplined and fresh approach to brand strategy and non-traditional thinking, that will no doubt further enhance the P&O brand.”
Supermassive Co-Founders, Laura Aldington, Simone Gupta and Jon Austin added “The opportunity to help this wonderful, iconic brand realise its full potential by bringing a whole new audience to cruise is a dream brief for us. The P&O team’s ambition to pair disciplined brand thinking with effective creative excellence aligns perfectly with ours, and we can’t wait to get started”
The appointment is immediate, with new work expected sometime later this year.