Pleasant Packaging: The Masida Concept of Traditional Korean Hats

[su_heading size=”22″]What better way to foster a connection between a consumer and a product than to elicit a sense of personality with which to connect?  This packaging byAngeliki Georgiadi of Greece is designed for a South Korean alcoholic beverage. [/su_heading]

Amelia Robin at writes of Geogiadi’s Korean inspired concept

A great way to foster a connection between a consumer and a product is to give the product a bit of personality. Masida packaging is enhanced with the incorporation of an iconic lid that would certainly speak to many shoppers.


Angeliki Georgiadi of Greece set out to bottle the alcoholic beverage in clean and contemporary containers that remain transparent. A bit of fun was had with the logo design, which was inspired by the geometries of the name’s written symbols. Since the origin of the drink is Korean, the designer strove to introduce some visual flair that would allow the image of the liquor to mirror the consumers’ culture.

Instead of regular utilitarian twist tops, Masida packaging was capped with hat-shaped stoppers. These resemble the traditional accessories of the Asian country and serve to playfully personify the product. 

Of her work, Angeliki Georgiadi herself writes

My product is a branding-packaging design work for the traditional alcoholic drink of South Korea. The logo concept came up through the verb ‘마시다’ [masida] which means “to drink” in Korean. This logo occurred because of the geometric shape of the characters ‘ㅁㅅㄷ’. The packaging design is a minimal style bottle. Considering that Soju is the traditional drink of South Korea I designed the bottle top using the shape of ‘양반간’ [yangbankan], a traditional Korean hat.


Masida (1)


Masida (4)

Masida (3)

Masida (2)

You can see more of her work here.



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