Playboy’s Take on Social Distancing – Is it Any Different Than Stopping Sexually Transmitted Infections?

Playboy's branded masks. For each one sold, playboy will donate one to frontline workers.

Playboy had launched a cheeky new campaign full of the expected innuendos as it offers its “Take on Social Distancing” pondering the question “Is stopping the spread of socially-transmitted infections like COVID-19 any different than stopping the spread of sexually-transmitted ones?

The PSA campaign, ‘Practice Safe Six’ was developed with Austin, Texas-based creative agency Preacher, and uses tropes commonly seen in high school sex education with the aim of creating greater awareness of effective social distancing measures to contain and prevent the spread of Covid-19.


Playboys Six Tips

  1. Wash Before and After – Proper Hygiene helps flatten the curve. Scrub for at least 20 seconds at a time, every time.
  2. Wear Protection – Stop the spread of socially transmitted infection. Wear a mask and gloves, when appropriate.
  3. Limit Your Social Partners – What you do in private is your business. But on essential business, try to keep your encounters to a minimum.
  4. Ask Permission – Boundaries are more important now than ever. Make sure it’s okay before you enter someone’s personal space.
  5. Communicate – If you’ve come in contact with COVID-19, tell loved ones and self-isolate.
  6. Abstain (not sexually) – Going without isn’t our style, but neither is COVID-19. Resist urges to be socially active so we can all be back together.

They’ve created a video outlining the tips anchored by a somewhat cheesy jazz tune

“When the Preacher team pitched us the concept, we immediately loved it,” said Playboy CMO Rachel Webber.


“A cheeky PSA ripe with innuendos is the perfect playful way to encourage our audience to be safe and protect each other and themselves, and the wink to the clichés of a high school sex-ed class are a nice nod to some of our other initiatives to reinvent the way we talk about sex as a society.”

Playboy COVID-19 Masks

The iconic Playboy brand has also released its own line of branded masks. For each Playboy Rabbit Head Reusable Mask sold, Playboy will give a mask to Special Service for Groups, a health and human service organization serving the homeless, elderly, and other vulnerable communities during the pandemic.

You can purchase those here.

“The next few months will see a lot of people starting to venture out of their homes, experimenting with new and old routines,” said Maxx Delaney, associate creative director at Preacher. “These tips are cheeky but they’re true, and if the tone helps keep these precautions top of mind, we may all be safer for it.”


Agency: Preacher
Chief Creative Officer: Rob Baird
Chief Executive Officer: Krystle Loyland
Chief Strategy Officer: Seth Gaffney
Associate Creative Director: Maxx Delany
Associate Creative Director: Nick Troop
Senior Designer: Tim Praetzel
Production Artist: Jenna Krackenberger
Exec Producer: Stacey Higgins
Business Affairs: Abbi Press

Motion Design: Proper Studios
Motion Design Art Director: Chapman Bullock

Illustrators: Nick Troop/ Tim Praetzel
Edit House: Union Editorial
Executive Producer: Vicki Russell
Producer: Julie Andreson
Editor: Kevin Ray
Assistant Editor: Drew Johnson

Music: Singing Serpent
Executive Producer: Dennis Culp
Composer: Conor Meads
Vocalist: Rebecca Jade
Ep: Glen Galloway
Mix: Tbd Post, Dusty Albertz
Audio Producer: Francess Thomas-sahr