Dodge and Playboy Partner for Some Clever, No-Nude Ad Censorship


Playboy no longer has nudes but Wieden + Kennedy, Portland has created a clever, double-gatefold ad for Dodge in the March issue of the US edition of Playboy that makes ‘censorship’ fun.

This marks the first issue sans naked women and the absence of nudity is looking to be a smart move for Playboy’s bottom line. For one, advertisers who avoided the magazine before, such as Dodge, are returning.

It’s a landmark for us,” said Chief Executive Scott Flanders. “It’s been 25 years since we had any domestic auto ads in our print product.”

 
 

Another benefit of no longer being classified as soft porn is the number of newsstands carrying the magazine has by around 1,200 more.

The magazine’s circulation, which peaked at 7.2 million in 1972, is just over 700,000 today with the magazine promising advertisers it will deliver 500,000 readers each month.

The inaugural no-nude edition cover features barely dressed Snapchat sensation Sarah McDaniel, who appears to be preparing to take a selfie.

 
 

The centerfold features Dree Hemingway, the great-granddaughter of Ernest Hemingway. While she is obviously in her birthday suit for the photographer, the finished shots never completely show her completely exposed.

We’ll close this out with a classic 1976 ad from Dodge. Groovin’ baby.

Dodge Ad Playboy 1976

 

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