‘Play Inside, Play for the World’ Says Nike in Campaign Promoting Social Distancing

After last week announcing the closure of stores in multiple countries around the world including in the United States, Canada, Western Europe, Australia, and New Zealand to limit the spread of the Coronavirus, Nike has launched a new campaign on social media asking people to stay inside and practice social distancing amid the coronavirus pandemic.

“If you ever dreamed of playing for millions around the world, now is your chance,” the ad reads. “Play inside, play for the world.”

Shortly after the tweet, several of the high-profile athletes that work with the brand posted the ad on their own social media channels, including Tiger Woods, Christian Ronaldo and Michael Jordan.

 
 

 

It was additionally announced that members of Nike’s executive leadership team are personally donating a combined $10 million to the following charities to improve statewide care coordination in Oregon to increase patient access, and ramp up operational readiness for expanded diagnostic testing for COVID-19. Nike’s headquarters are located in Beaverton, Oregon.

The Nike Foundation is also donating: $1 million to the Oregon Community Recovery Fund; $1.1 million to support community partners across Europe, Middle East and Africa through the King Baudouin Foundation; $250,000 to the Mid-South Food Bank in Memphis, Tenn.; $250,000 to the Community Foundation of Greater Memphis’ COVID-19 Regional Response Fund; and $500,000 to the Boston Foundation’s COVID-19 Response Fund.

 

Read more

subscribe to our newsletter & get more brand in your diet

newsletter

get more brand in your diet

We never share your info,
we only share ours