After last week announcing the closure of stores in multiple countries around the world including in the United States, Canada, Western Europe, Australia, and New Zealand to limit the spread of the Coronavirus, Nike has launched a new campaign on social media asking people to stay inside and practice social distancing amid the coronavirus pandemic.
“If you ever dreamed of playing for millions around the world, now is your chance,” the ad reads. “Play inside, play for the world.”
Now more than ever, we are one team. #playinside #playfortheworld pic.twitter.com/LRLhL4FwkG
— Nike (@Nike) March 21, 2020
Shortly after the tweet, several of the high-profile athletes that work with the brand posted the ad on their own social media channels, including Tiger Woods, Christian Ronaldo and Michael Jordan.
Now, more than ever, we are one team. #playinside #playfortheworld pic.twitter.com/YPInHKIeaC
— Tiger Woods (@TigerWoods) March 21, 2020
If you ever dreamed of playing for millions around the world, now is your chance. Play inside, play for the world.#staysafe #playinside #playfortheworld pic.twitter.com/Ie5i9BjzEM
— Cristiano Ronaldo (@Cristiano) March 21, 2020
Now more than ever, we are one family. #JUMPMAN #playinside pic.twitter.com/U1G4HFeNBY
— Jordan (@Jumpman23) March 21, 2020
Now more than ever, we are one team. #playinside #playfortheworld pic.twitter.com/s4rD5YbD8B
— Los Angeles Lakers (@Lakers) March 22, 2020
It was additionally announced that members of Nike’s executive leadership team are personally donating a combined $10 million to the following charities to improve statewide care coordination in Oregon to increase patient access, and ramp up operational readiness for expanded diagnostic testing for COVID-19. Nike’s headquarters are located in Beaverton, Oregon.
The Nike Foundation is also donating: $1 million to the Oregon Community Recovery Fund; $1.1 million to support community partners across Europe, Middle East and Africa through the King Baudouin Foundation; $250,000 to the Mid-South Food Bank in Memphis, Tenn.; $250,000 to the Community Foundation of Greater Memphis’ COVID-19 Regional Response Fund; and $500,000 to the Boston Foundation’s COVID-19 Response Fund.
