Following the fall of Roe v. Wade in the United States, along with the increasing restrictions on reproductive freedom, Planned Parenthood has launched a new campaign film directed by Karyn Kusama reminiscent of psychological horror films ahead of the country’s midterm elections in November.
In the one-minute spot, we see a mother talking with her pregnant daughter at first seemingly sympathetic to her decision to terminate the pregnancy continue to pursue her education.
Suddenly, from the TV playing in the background, politicians’ words hijack her mother’s voice as she discusses her daughter’s decision to have an abortion.
Eventually, the young woman manages to snap her mom back to reality and declares control of her future – affirming that the decision to have an abortion belongs to her – not politicians or anyone else.
“It’s important that everyone understands how incredibly high the stakes are in this election. With Roe v Wade now overturned, anti-abortion politicians feel emboldened to control every part of our lives — our bodies, our voices, and our futures,” said Kusama.
“As a filmmaker, it felt necessary for me to illustrate the ways in which the reckless decisions made by out-of-touch politicians will affect mothers, daughters, and families across the country if we don’t show up in force at the ballot box this November. It’s time for us all to take control and vote our voice.”
Lauren Garcimonde-Fisher, vice president, brand & culture strategy, Planned Parenthood Votes and Planned Parenthood Action Fund, added, “Your Voice is a chilling reminder of everything that’s on the line in this election, and a call to action to voters who are ready to take back the power over their bodies and their lives. We’re honored to collaborate on this project with Karyn Kusama, an artistic visionary and long-time supporter of reproductive health and rights.”
Production Company: Girl Culture Films
Director: Karyn Kusama
Founder & Creative Director: Lauren Greenfield
Founder & President: Frank Evers
Managing Director: Tori Palmatier
Producer: Jessica Zerby
DP: Nicole Whitaker
Line Producer: Sean Lyness
VFX: The Mill
Creative Director: Anne Trotman
Executive Producers: Jaz Rangokea, Amanda Libotte
Producers: Hayley Savage, Katharine Mulderry
Associate Producer: Jelena Savanovic
Shoot Supervisor: Betty Cameron
2D Lead Artist: Betty Cameron
2D Artist: Lucia Hill Barroso
Colour: The Mill
Colourist: Ashley Woods
Colour Producer: Kay Carpenter II
Colour Assist: Rachel Kong
Editorial: Cabin Editing Company
Managing Partner: Carr Schilling
Executive Producer: Adam Becht
Head of Production: Liz Lydecker
Editor: Brian Meagher
Senior Producer: Esther Gonzalez
Sound Design & Original Music: CAYA Music & Sound
Partner & Executive Creative Director: Ben Einziger
Partner &Executive Producer: Kiki Einziger
Executive Producer: Becky Jungmann
Creative Director: Tim Adams