Slice of pizza in one hand, smartphone in the other –there has to be a better way.
Ogilvy Hong Kong created a marketing stunt Pizza Hut by created new cardboard pizza box that you can easily convert into a working smartphone-powered movie projector.
It’s called the “Blockbuster Box.” (No relation to Blockbuster)
The concept works thanks to a lens that comes with the pizza. Simply insert the lens into the side of the box after you punch out the perforated hole, place your smartphone in the center of the box, turn on a movie and bam, your smartphone displays it on the wall.
Each box comes with a QR code that you can scan with your smartphone to download a free movie. There’s four different genres available: The Fully Loaded box for action movies, Slice Night for scary movies, Hot & Ready for your romance, and Anchovy Armageddon for sci-fi fans.
Unfortunately, a we said, it is an advertising stunt, and sadly and it will only be available in Hong Kong. Sigh.