With the new football season in Europe underway, Pizza Hut’s ‘12th Player Club’ campaign is ramping up to encourage football fans who are isolating at home, to get into the football spirit.
The campaign, done in partnership with Ogilvy, brings the “Foosball Pizza Box” – a specially designed box with a fully playable foosball table integrated into the lid –
“The Pizza Hut Foosball Pizza Box was a great opportunity to remind football fans that pizza goes best with their football,” said Wendy Leung, Marketing Director of Pizza Hut. “We always want to go above and beyond when catering to our audience and given how fatigued the community has been this year, offering fun beyond just food, and bringing an experience like this to life, right in your pizza box, is the perfect way to make people smile.”
“A lot of football fans have been stuck at home during these past few months, so we wanted to bring the fun and flavor to them,” said John Koay, Executive Creative Director for Ogilvy Hong Kong. “The Foosball Pizza Box is a great packaging idea that brings together the football action and delicious pizza for a memorable meal experience that you can share with friends.”
The campaign runs from October 6 to October 20, 2020, with 5 Foosball Pizza Boxes up for grabs. If you want to get your hands on your own Pizza Foosball table and other exclusive offers, download the Pizza Hut App, join the 12th Player Club, and then leave your most creative comment on the Pizza Hut Hong Kong Facebook page.
Wendy Leung – Marketing Director
Yoyo Lam – Marketing Manager
Karen Shea – Assistant Marketing Manager
Reed Collins – Chief Creative Officer APAC
John Koay – Executive Creative Director
Matthew Nisbet – Executive Creative Director
Amy Cheng – Associate Creative Director
Jo Wong – Senior Art Director
John Koay – Art Director
Alexandra Colgan – Copywriter
Yuliani Setiadi – Executive Group Director
Vincent Lam – Group Account Director
Rachel Tsui – Account Manager
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