Pizza Hut Asks People to Embrace the Dark Side for a Brighter Future

As part of a promotion in support of Earth Hour. Pizza Hut in Hong Kong has launched ‘Join The Dark Side’. The campaign highlights when the brand went ‘dark’ on its Hong Kong social media feeds on 26 March, displaying a black logo and posting ‘blackout’ content.

To further support the World Wide Fund for Nature’s initiative, Pizza Hut also released limited edition candle ‘pizza savers’ on a first-come-first-served basis at stores across the territory. Kits were given away to customers with any takeaway purchase. Fans were also encouraged to share their ‘dark side’ moments as they enjoyed a candle-lit slice, to further increase awareness of Earth Hour.

“Environmental responsibility is important to all of us at Pizza Hut and the opportunity to support Earth Hour and raise awareness of climate change really aligns with our values as a brand,” said Wendy Leung, Marketing Director at Pizza Hut Hong Kong.

 
 

Amy Cheng, Associate Creative Director at Ogilvy Hong Kong added: “We want people to feel good about the contribution without compromising, so we make the hour in the dark enjoyable for Pizza Hut fans”.

 
 

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