Pizza Hut launched the ‘Pizza Hut x KFC Chicken Popcorn Pizza’— a limited-edition pie that combines Pizza Hut’s crust with KFC’s Chicken Popcorn pieces, gravy, cheese, sweetcorn, and mushrooms.
Perhaps don’t tell your cardiologist that you’ve tried it.
To celebrate the partnership, Ogilvy Hong Kong and the two brands launched the ’Pizza Hut x KFC Kitchen’, a mobile game that connects two phones and challenges two players to craft a ‘Pizza Hut x KFC Chicken Popcorn Pizza’ against the clock together, playing as the Pizzatainer and Colonel Sanders.
Players have to knead the dough, fry the popcorn chicken, and bake the pizza and if they complete the tasks in the time given they win Pizza Hut and KFC coupons.
“This collaboration pizza between these two huge brands is a dream come true,” said John Koay, Executive Creative Director at Ogilvy. “That’s why we were excited to create the Pizza Hut x KFC Kitchen, a fun two-player game for fans to create this epic pizza with a friend and unlock tasty rewards too”.
“The Pizza Hut x KFC Chicken Popcorn pizza brings the best of both worlds together,” added Wendy Leung, Marketing Director at Pizza Hut Hong Kong. “This mobile game based on teamwork is a great way to engage with our fans and consumers whilst also increasing awareness of our brand and food innovation credentials.”
Agency: Ogilvy Hong Kong
Reed Collins: Chief Creative Officer APAC
Executive Creative Director: John Koay
Executive Creative Director: Matthew Nisbet
Associate Creative Director: Amy Cheng
Senior Art Director: Jo Wong
Senior Art Director: Adrienne Andaya
Art Director: John Koay
Art Director: Sana Au Yeung:
Copywriter: Alexandra Colgan
Executive Group Director: Yuli Setiadi
Group Account Director: Vincent Lam
Account Manager: Rachel Tsui
Senior Account Executive: Clover Yuen
Head of Creative Technology: Manolis Perrakis
Senior Digital Producer: James Wong
Principal web developer: Leslie Cheung
Web Developer: Dick Tang
Client: Pizza Hut
Chief Executive Officer: Elizabeth Lix Ting
Marketing Director: Wendy Leung
Marketing Manager: Yoyo Lam
Assistant Marketing Manager: Karen Shea
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