Pitchfork Partners Named Strategic Communication Consultant for Betterplace

    The tech platform aims help blue-collar workers find opportunities.

    By Katerin Pantaleon - Jan 25, 2021
    Pitchfork Partners Named Strategic Communication Consultant for Betterplace

    Betterplace, an Indian tech platform for blue-collar workforce management has appointed Pitchfork Partners as its public relations counsel following a multi-agency pitch.

    Betterplace’s goal is to help enterprises grow faster and help the blue-collar workforce get the right opportunities. The company has built a SaaS platform for enterprises to hire, manage and engage a highly distributed blue-collar workforce and more than 1000 enterprise customers are using the platform to manage their workforce.

    “The blue-collar workforce is the backbone of every country. In India, many are part of the unorganized space and thus are not able to connect with potential employers. It is our endeavor to simplify this process and help organizations with end-to-end blue-collar workforce management through our data-driven technology platform,” said Pravin Agarwala, Co-founder, CEO, Betterplace.

    “Pitchfork Partners shares our passion and beliefs. We are positive that its expertise will play a key role in the success of our communication agenda. We see a huge opportunity for sustained growth and Pitchfork has the credentials to assist us.”

    Pitchfork Partners will work closely with Betterplace with the aim of elevating the brand’s reputation and strengthening its position as an organization dedicated to the blue-collar employee space.

    “We are happy to partner with an organization like Betterplace,” said Jaideep Shergill, Co-founder, Pitchfork Partners.

    “The technology-driven platform addresses concern regarding blue-collar workforce management. Betterplace plays a pivotal role in connecting the enterprise and employees. It is a great opportunity to bridge the gap and help Betterplace achieve its vision through strategic and insights-driven communication.”


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