Pinterest Predicts Trends for 2022 Highlighting Opportunities for Advertisers & Creators

The eighth annual “Pinterest Predicts” is here gazing into its crystal ball to offer up 175+ key trends they predict will rise in 2022.

The forecast for 2022 contains more trends, local spotlights, new demographic info, and a multitude of new opportunities for advertisers, creators, and consumers, says Pinterest, adding that the insights look ahead into what will be trending in 2022 across home, beauty, fashion, food, wellbeing, parenting, travel, design and more.

To predict the trends, they analyzed what their400 million+ monthly users around the world have been searching for (and with an average 80% accuracy) and then spotlighting the most inspiring ideas based on emerging searches.


What’s going to spike in 2022?

  • Wellbeing: 2022 will be about feeling your emotions in spaces made just for that: “Emotional escape rooms” are trending up. It’s also the year that people will get curious about “Mindful menstruation” and educate themselves about “Relation-tips” (of all kinds!).
  • Travel: The most memorable adventures will happen after sundown in 2022 as people make a midnight escape after-hours with “Night moves.” And as our “Lake it ‘til you make it” trend kicks off, people will trade their beachfront getaways for an inland swim.
  • Beauty & Fashion: People will shake up their beauty look in 2022 with trends like “Puff love,” “Nailscapes” and “Rebel cuts.” And for those interested in shaking things up with their clothing instead, they’ll try out “Pearlcore,” “Dopamine dressing” or “Oh my goth.”
  • Celebration & Food: From adoption parties to breakup cakes, people will take any reason to celebrate in 2022 with our “Altbashes” trend. And when it comes to cuisine, people will go back to the basics with “Ancestral eats” from all over the world.

The list is quite extensive, to view all of this year’s trends go here.