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The Philippine Tourism Promotions Board has announced that BBDO Guerrero will develop two campaigns as the country reopens its destinations to local tourists.
“Domestic Tourism Welcome Back”, is a domestic tourism promotional campaign to invite local tourists to visit Philippine destinations. It’s just one step in the process of rebuilding the economy.
The second assignment, “The New Normal for Travelling”, is a campaign to inform people of the travel safety protocols as they visit and explore the country.
“BBDO Guerrero has played a significant part in Philippine tourism promotions ever since the DOT developed ‘It’s More Fun in the Philippines’,” said TPB Chief Operating Officer Atty. Maria Anthonette C. Velasco-Allones.
“We are delighted to have them as partners as we invite the local touring public to help the tourism industry bounce back from the challenges of the pandemic.”
The projects complement the Philippine Department of Tourism’s “It’s More Fun in the Philippines” campaign. The assignments cover a broad range of materials including videos, virtual tours, outdoor placements, and a variety of digital assets.
“It is an honor for us to be involved in the reopening of the country to local tourism,” said BBDO Guerrero Creative Chairman, David Guerrero. “And we are excited to share this with everyone as we help our local tourism workers rebuild their livelihoods.”
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