PHD Singapore Elevates Sumiati Hashim to Managing Director

PHD Singapore has promoted Sumiati Hashim to Managing Director. In the new role, Hashim oversees both national and international businesses with Singapore being the Asia Pacific headquarters for PHD and its parent company Omnicom Media Group (OMG). She will also continue to establish the strategic goals for growth and transformation, acquire the best thinkers, and mentor the future leaders of PHD Singapore, the agency said

Hashim, who has been with OMG for 12 years, including 10 with PHD, was most recently PHD Singapore’s General Manager, and the agency network has enjoyed significant achievements under her nurturing leadership. Among them are new business wins including IKEA, Razer, and Viu, and the forging of enduring partnerships with clients including Singapore Airlines and HSBC. PHD Singapore add that it has also seen an expansion in talent strength and internal mobility ever since Hashim took charge in 2022, leading the agency on a stellar transformation journey.

“PHD has always focused on attracting the best thinkers in the business, encouraging them to fully realise their potential in a progressive and connected environment that celebrates smart thinking and clever planning to help brands grow,” said Chloe Neo, CEO, OMG Singapore.


 

Hashim added”Sumiati leads and lives that defining ethic; she is a respected people leader and has demonstrated the ability to operationalise strategies towards optimal business impact. She understands what makes PHD unique as a brand while leveraging OMG’s capabilities and scale to enable clients’ business ambitions.”

“I am thrilled to lead PHD Singapore into its next phase of innovation and success. Embracing a growth mindset across all aspects of our operations is key for us moving forward. My focus remains on growth, whether it is expanding our client base, scaling services for existing clients, or developing talent,” she said.

A crucial aspect of Hashim’s leadership vision is utilising advanced analytics and AI to enhance campaign performance and deliver optimal business outcomes for clients.

“Integral to this strategy is our unwavering dedication to nurturing talent, as well as fostering a culture of continuous learning and professional development within our teams. We will combine human expertise, data, and technology to help our clients achieve greatness,” Hashim added.


 

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