PHD China has elevated Cynthia Zhang to Chief Client Officer, a newly-created role to evolve clients’ experience. In her new role, Zhang will look after PHD China’s client strategy, exploring opportunities in both current business and new business.
Zhang is a media agency veteran with 20 years of industry experience. She joined Omnicom Media Group (OMG) Shanghai in 2007, as Planning director of McDonald’s team. Cynthia’s experience covers automotive, IT, FMCG, pharmaceutical and Internet industries, and has served leading brands like Nokia, SONY, McDonald’s, Intel, HP, Cisco, SAIC Volkswagen, Porsche and Roewe etc.
During her stint as Managing Director of PHD Shanghai, Zhang has led her team and created integrated solutions of omni channel data and digital analysis. From 2021 to 2022, her team has provided an unparalleled experience to PHD’s partners, which helped PHD achieve 100% client retention rate for two consecutive years, and their “rapid response” and “quality services” has received high appraisal.
Under her leadership, PHD China has a 300% annual new business growth and expanded its client portfolio across a wide range of industry and won major accounts such as Chanel, Roewe, Vitasoy, ekaterra, the company said in a release.
Joey Zhao, CEO of PHD China: “The elevation showcases our commitment to PHD’s brand partners. Cynthia has devoted her entire career to PHD and our sister companies, which shaped her an expert of PHD’s brand proposition, products and platform. As Chief Client Officer, she will continue to implement PHD’s strategy and philosophy, bringing a new harmony of co-creation to clients.”
Zhang added: “I feel very lucky to work with PHD’s diligent talents and teams. In the future, we will continue to recommend PHD’s positive, constructive and innovative solutions to our clients, so as to echo their needs in this market.”