PHD Philippines has appointed Jam De Guzman as the agency’s new Managing Director. He brings more than two decades of media and advertising experience, previously holding senior leadership roles in Publicis Media, Dentsu International, and IPG Mediabrands. During his time in the agencies, Jam has built a reputation for producing innovative capabilities, delivering commercial growth, and driving transformative solutions for clients.
De Guzman’s client portfolio spans a myriad of industries and brands, including Telecoms (PLDT, Smart, Globe), Banking (Bank of the Philippine Islands), Real Estate (Ayala Land, Megaworld), Automotive (Toyota), Apparel (Uniqlo, H&M), FMCG (Ajinomoto, Del Monte), Beverages (Diageo, Emperador), Online Platforms (Netflix, Spotify, Lazada, Carousell), and Government (Department of Tourism).
Commenting on the appointment, Mary Buenaventura, CEO of Omnicom Media Group Philippines, said, “Jam is a visionary leader with a strong track record of driving transformative growth for clients. His expertise in delivering value across a spectrum of media services and his strategic business sense are assets to our team. I am delighted to welcome Jam to the PHD family, and I am confident that Jam will continue to build on what PHD Philippines has already achieved and move the agency forward in its next era of growth.”
In addition to his industry portfolio, Jam has played a key role in shaping the advertising and communications landscape. Currently, he serves as the President of Media Specialists Association of the Philippines (MSAP) and the Board Secretary of the Ad Standards Council (ASC).