PHD Named Number One Agency China, New Zealand, Asia Pacific

Susana Tsui, APAC CEO, PHD
Susana Tsui

PHD has been dubbed the number one agency in China, New Zealand and Asia Pacific for new business in 2015 by global marketing consulting firm, R3. The recently released report tracks over 7,000 new business wins across six continents – more than any other source.

In 2015 PHD scooped international business from world leading brands such as such as Unilever’s global search business, GSK’s global media business, SC Johnson’s global communications planning and subsequently the win for global buying, as well as regional and local market wins for Ferrero, Unilever and Bayer amongst others. Concluding one of the largest media reviews, Unilever moved its business in Australia from Mindshare to PHD in late 2015 while PHD retained the business in New Zealand, mainland China, Hong Kong and Taiwan.

Susana Tsui, APAC CEO, PHD

Susana Tsui


PHD also had a remarkable run of local wins over the past 12 months, like Bayer, Bausch & Lomb, Hitachi, Far East Organization, and Carnival Cruises to name a few.

“2015 has been a phenomenal year of success for PHD. From upping its energy into building the brand, PHD’s big focus in 2015 within the region has been to leverage its positive energy into driving business growth,” said Susana Tsui, APAC CEO, PH

“PHD has been growing with true momentum establishing its reputation of delivering brilliant work through innovation and creativity based on our philosophy of putting communications planning first. PHD’s heritage as the first planning focused media agency has historically helped to differentiate us from competition and continues to differentiate us today, in every market.”

“In 2015, we played to win and thanks to our fantastic teams across the region, we have achieved what we set out to do,” added Tsui.


The R3 report adds to the strong performance, PHD has experienced worldwide. In October 2015 PHD worldwide was named best performing network in 2015 BY RECMA. According to the report by RECMA – the independent research company that evaluates the media agency industry – PHD has had the ‘best performance 2015 of all players so far’. The report also shows that since 2012, PHD’s new business performance has been on an upward trajectory.

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