PHD Indonesia Appoints Roy Simangunsong as Managing Director

To sharpen focus on the continued growth of Indonesia, PHD has appointed Roy Simangunsong to lead the market as Managing Director. In his new role, Roy will lead PHD across all business functions, reporting to Rajat Basra, CEO of Omnicom Media Group Indonesia.

Roy joins PHD from Twitter Indonesia where he held the post of Country Head, responsible for revenue, growth, and product adoption. Roy has over two decades of experience in marketing and business management with a focus on digital. Over the course of his career, Roy has worked in senior leadership roles in industries ranging from Airlines, Software, Business Consultancy, Media and credited with strengthening the growth and profitability of the companies worked for.

“We are delighted to welcome Roy to the network and look forward to working with him closely to take the PHD brand even higher in this market. Roy is a unique talent with capabilities spanning all corners of our business. He has a strong track record of delivering effective results and understands the nuances of the market very well. Undoubtedly, Roy’s diverse experience will strengthen and enhance the expertise, we have built for PHD in Indonesia.” Rajat Basra, CEO of Omnicom Media Group Indonesia comment on the appointment.


Susana Tsui, CEO of PHD APAC added “PHD markets in SEA have been gathering strong momentum over the past few months. Indonesia is a high-growth market that has been a part of key recent wins. Roy’s appointment is an acknowledgment of PHD’s ongoing commitment to grow our capabilities across all markets in SEA by incorporating a strong leadership team. I am confident that he will take PHD to the next level of success in Indonesia.”

Commenting on his role, Roy said, “PHD is an agency with an edge, rooted in innovation and strategic planning. One of the fastest growing agencies on the block, I am excited at the opportunity and look forward to driving PHD to further heights of excellence.”


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