Image credit: vive.world.tmall.com
PHD China today announced that it has won the planning business of beauty brand Shanghai Jahwa following a multi-agency pitch.
The appointment will see the Omnicom-owned agency take on the media planning duties for Shanghai Jahwa’s entire portfolio of brands including, Herborist, VIVE, Liushen, Maxam, and Tommee Tippee, a baby-feeding accessory brand.
“Shanghai Jahwa is an iconic brand in China and we are truly honored to partner them on their ambitious journey in the mainland,” said Joey Zhao, CEO, PHD China. “This appointment is a testament to PHD’s challenger approach, combining the power of agile data strategies from Omni and the agency’s focus on creativity and collaboration to drive innovative and impactful communications for the client.”
The appointment is effective immediately and the business will be serviced out of PHD’s office in Shanghai.
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