Image credit: Roberto Nickson, Unsplash
PHD China has been awarded the media business for SAIC auto brand, Audi which is Volkswagen’s luxury car unit.
The 20-month appointment will see the Omnicom-owned agency take on complete media duties including planning and buying for Audi. The account was awarded to PHD China without a pitch.
“We are truly humbled by SAIC Volkswagen’s vote of confidence and at the same time, proud of the quality of work that we have produced for our client. Here at PHD China, not only do we leverage the most advanced and strategic planning platforms and tools, we also have an outstanding caliber of talent in the auto and luxury category to service the account,” said Joey Zhao, CEO, PHD China.
“Additionally, there is immense synergy between the Audi and PHD brands, especially when innovation and creativity are woven into our DNA and in everything we do. We are excited with this partnership and remain fully committed to help SAIC Audi unlock growth opportunities through data-driven insights and value-focused investment for Audi in China.”
The appointment is effective immediately and the business will be serviced out of PHD’s office in Shanghai.
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