P&G Asia Named Advertiser of the Year 2024 by Spikes Asia

“Their creativity has sparked meaningful conversations to help drive change, evident in their flagship award-winning work.”

Spikes Asia has named P&G Asia Advertiser of the Year 2024. The returning award spotlights a brand that distinguishes itself through innovative marketing and embracing creative work their agencies produce.

P&G Asia won Advertiser of the Year at Spikes Asia back in 2012, making it the only brand to achieve the milestone in the history of the Awards.

“This is indeed a significant milestone for P&G. We have come a long way to establish our marketing excellence here in Asia,” said Kainaz Gazder, Senior Vice President, Baby Care & Chief Marketing Officer Asia Pacific, Middle East, Africa.


 

“The Award has served as a testament to our commitment to forge meaningful connections with our consumers and, in doing so, deliver superior innovations to them. With this prestigious recognition, we are inspired to raise the bar higher, explore new horizons, push boundaries in the world of marketing and unlock creative expansion through the next reset.”

The Advertiser of the Year Award will be presented to P&G Asia’s representative, Kainaz Gazder, Senior Vice President, Baby Care & Chief Marketing Officer Asia Pacific, Middle East, Africa, at the Spikes Asia Awards Ceremony taking place at the Swissôtel The Stamford on Thursday 14 March.

As one of the most awarded companies in the history of Spikes Asia, P&G Asia has delivered many groundbreaking creative campaigns resulting in a total of 51 Spikes Awards over the past five editions – including three Awards for effectiveness – across four markets and nine brands, such as Ariel, SK-II, Vicks and Whisper.

Some of the award-winning work includes Whisper, a feminine care brand in India, launching a film titled ‘The Missing Chapter’ as part of its #KeepGirlsInSchool movement, taking home the Healthcare Grand Prix and Spikes across eight different Awards at Spikes Asia 2023 and the Sustainable Development Goal Lions Grand Prix at Cannes Lions in 2022.


 

Also, Ariel India’s ‘#Sharetheload’ campaign, exploring the impact of years of unequal distribution of chores on relationships, has seen countless iterations and has been regionally and internationally awarded, winning multiple Grands Prix at Spikes Asia and being ranked the world’s most effective campaign by WARC two years in a row in 2017 and 2018.

Jaime Ng, Festival Director, Spikes Asia, added: “We are proud to honour P&G Asia with this accolade for a second time in the history of Spikes Asia. Their creativity has sparked meaningful conversations to help drive change, evident in their flagship award-winning work. We look forward to honouring them at the Awards Ceremony in March.”

Read More

subscribe & get more brand in your diet

newsletter

get more brand in your diet

We never share your info,
we only share ours