Peugeot Uses the ‘Power of Allure’ for New Campaign in the Middle East

Peugeot Middle East today launched a new campaign called the Power of Allure featuring four of the region’s hottest cultural trendsetters –Saud AlTurki, Chndy, Ajwa Al Joudi and Raha Moharrak, all paired with an alluring Peugeot vehicle – will be launched over the next four weeks.

The campaign was developed with Dubai-based independent creative advertising agency, Science & Sunshine, and includes a brand manifesto video running now across digital and cinema in UAE and KSA.

The campaign video invites audiences to ‘Be a Lion’ and draws comparisons between Peugeot and the four ambassadors, who are the ‘Top of the food chain’ in their respective fields, showing their ‘unbridled power’ and ‘effortless confidence’.


Each personality is invited to expand on their understanding of ‘allure’ – the new global brand positioning for Peugeot.