Be Like ‘Rubber Boy’ – Count Your Blessings for Chinese New Year

Petronas has tapped Leo Burnett Group Malaysia to give a good yank to the hearts of all Malaysians with film titled ‘Rubber Boy’.

The webfilm draws inspiration from the universal values of counting your blessings –with the 5-minute clip revolving around the difficult facets of the relationship between a mother and her son in tough tough times.

“We believe this story is relatable to us all. We are guilty of this at one point or another where in chasing our dreams, we lose sight of what’s important – our loved ones We hope that ‘Rubber Boy’ will inspire Malaysians to take a minute to appreciate their greatest blessings” James Yap, creative director of Leo Burnett said.


Petronas has been with Leo Burnett for two decades.

“Petronas is an organisation that is rooted in the Malaysian values and traditions,” said Fitri Mydin, head of campaign management at Petronas. “The team at Leo Burnett Group Malaysia understands this about us and creatively turned these values and traditions into inspiring stories.”

Malaysians are also urged to submit their own stories to Petronas’ social platforms using the hashtag #greatestblessing by Feb. 15.


Here is the making of clip:

Asia Ad Junkie

Asia Ad Junkie

So many ads, so little time.

Read More

subscribe & get more brand in your diet


get more brand in your diet

We never share your info,
we only share ours