Petronas Campaign in Malaysia Emphasizes a Message of Hope and Joy for Merdeka and Malaysia Day

    By The Staff - Sep 3, 2021
    Petronas Campaign in Malaysia Emphasizes a Message of Hope and Joy for Merdeka and Malaysia Day

    Ensemble Worldwide Malaysia and Petronas have released another animated film, to commemorate the Merdeka and Malaysia Day celebrations.

    Titled ‘Demi Cinta’ meaning ‘in the name of love’, the film is a meaningful reminder for Malaysians to face the challenges ahead with resilience and love.

    The 4-minute animated film features the song ‘Demi Cinta’ composed by Malaysian composer Mohariz Yaakup and singer Vanessa Reynauld. It follows the stories of Malaysians from different walks of life, who all face their own challenges. Through it all, they are reminded of the love they have around them – love for their children, family, and country – to lift their spirits and get them through their darkest times.


    “Demi Cinta is a message of hope, resilience, and love for one another through tough times,” said Ahmad Nazril Ibrahim, Creative Director of Ensemble Worldwide. “When thinking about this film, we took a step back and looked at the lives of Malaysians today. Regardless of our race, religion, or status in life, we have all gone through tremendous upheaval. Despite this, we wanted to show how far we’ve come to survive this pandemic. No matter the difference in our journeys, we all have hope for the same destination – a hope for a better Malaysia. And what better way to do it, than through song.”

    “We wanted to continue our storytelling journey through progressive means while staying true to our signature of evoking profound emotions to promote unity in Malaysia,” said Petronas Senior General Manager of Group Strategic Communications, Datin Anita Azrina Abdul Aziz. ““Demi Cinta” is a love song we dedicate to all Malaysians, a theme song of our strive and strides in overcoming challenges to progress as one big family.”


    ‘Demi Cinta’ was released on TV on 29th August and on Petronas’ official YouTube channel and Facebook page and reached over 1 million views overnight.


    Audio Team
    Composer: Mohariz Yaakup
    Lyricist: Azman Majid/ Nawiruddin Zainal Abidin/ Fahmee Kamal
    Music arrangement: Real-Time Studios
    Audio Mixing: Real-Time Studios
    Singer: Vanessa Reynauld
    Artist Management: Sony Music Entertainment Malaysia Sdn. Bhd

    Visual Story Telling Team
    Film Director: Ismail Kamarul
    Assistant Director: Asraff Mokhtar and Naveen Balakrishnan
    Executive Producer: Sabrina Wong
    Producer: Kaviraj Ganayson
    Line Producer: Ngeh Sze Hui
    Editor: Soh Chia Lok
    Post Production: Astatica Sdn Bhd
    Animation Director: Alvin Seah
    Post Producer: Sandra Catherine

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