Petbarn Launches New Brand Platform ‘Pet’s Love Petbarn’







Howatson+Company, working with Sweetshop and Heckler, has revealed a new brand platform for Petbarn that looks at the world through the eyes of pets.

And in one of the spots, it views the world through pets’ noses as they gently confront a dog about his bad breath.

“There are three fundamental truths that make Petbarn unique – pet parents love what we do for them and their pets, our staff are absolutely passionate about pets, and we know that pets simply love Petbarn,” said Nick Adams, chief customer officer, Petbarn.


“Petbarn is a mecca for pets, they sniff out our stores on their walks, and no amount of lead-tugging will get them to move once they’re there. Our new Pets Love Petbarn platform is more than an advertising campaign, it is the organising idea that brings our entire business together.”

Says Gavin Chimes, executive creative director at Howatson+Company: “It’s so rare for a brand to have an identity that’s as iconic and ownable as Petbarn. It was only right that we leant into it. By giving their lovable characters grown-up, modern personalities, we’ve created a platform that can entertain and inform for years to come. One that can’t be mistaken for anything other than Petbarn.”



Client: Petbarn
Chief Customer Officer: Nick Adams
General Manager, Retail Marketing: Sumeena Parimu
Marketing Manager: Faye Andrews
Creative Director: Jack Farrell

Agency: Howatson+Company
Founder/CEO: Chris Howatson
Chief Creative Officer: Levi Slavin
Executive Creative Director: Gavin Chimes
Creative Directors: Daniel Bolton, Jared Wicker, Elaine Li, Sophie Beard
Design Director: Ellena Mills
Junior Designer: Jason Nguyen
Group Account Director: Belle Simmonds
Head of Production: Holly Alexander

The Cast
Geri the dog: Michelle Brasier
Samuel the cat: Sam Simmons
Charlotte the bird: Sarah Albury
Barry the small dog: Pat Powell

Production Company – Sweetshop
Dir – Max Barden
EP – Greg Fyson

Post Production & Animation – Heckler
Animation Director – Chris Yee
Animators – Jo Fong and Remi Evans
Executive Producer – Carlos Zalapa

Sound House – Rumble Studios
Sound Engineer: Tone Aston
Executive Producer: Michael Gie

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