Performance Agency Alley Acquired by Nunn Media

    By Harold Henry - Oct 12, 2021
    Performance Agency Alley Acquired by Nunn Media

    Australia’s Nunn Media, has acquired performance agency Alley which has offices in both Sydney and Los Angeles, and works with digital brands in Australia and the USA.

    The Sydney business comprises over 50 team members, providing end-to-end communication capabilities.

    “We have had a highly successful year at Nunn both in terms of organic and new business growth as well as our product and talent agenda. This is an important acquisition for our group giving us leading digital capabilities in the Sydney market, as well as e-commerce and digital creative capabilities at a national level, with Alley recently becoming a Shopify premium partner,” said Mat Nunn, CEO and founder of Nunn Media.


    “Alley is a key component to our vision and three-year strategy. Nick is an outstanding leader and aligned to not just our business strategy but to our culture and values. On behalf of our entire Melbourne team and our Sydney business, led by Chris Walton, we welcome Alley to the group and are very much looking forward to what we will achieve together.”

    Alley is the latest acquisition by Nunn Media, which since 2013 has also acquired Kruse Media Services, akamedia and search and PPC business, Innovate Online.

    “Our success in using performance marketing to drive financial outcomes for our clients has grown Alley at exponential rates. As we continue to mature, we realise that our blue-chip e-commerce and performance clients could benefit from a broader media mix, outside digital performance media, where we have traditionally excelled,” said Nick Lavidge, CEO of Alley Group.


    “Working together with the Nunn team, we clearly saw the synergies between the two agencies that could provide even more value to our existing and future clients. Additionally, we were drawn to their history, culture and clear articulation of their strategy and vision which closely aligned to ours. We are thrilled to enter into the next phase of the Alley journey with Nunn Media.


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