Perfetti Van Melle Indonesia appoints Wunderman Thompson Indonesia as Creative Agency for 2021

    By Katerin Pantaleon - Oct 22, 2020
    Perfetti Van Melle Indonesia appoints Wunderman Thompson Indonesia as Creative Agency for 2021

    Perfetti Van Melle Indonesia has appointed Wunderman Thompson Indonesia as its Creative Agency. This marks the latest in a series of new business wins for the agency. The appointment will see Wunderman Thompson work on all major Perfetti Van Melle brands in Indonesia – Mentos, Big Babol, Chupa Chups, Alpenliebe, and Happydent.

    “We believe that Wunderman Thompson’s strong skills in strategy and planning will culminate in persuasive creative ideas based on local insights,” said Subrata Shome, Marketing Director of Perfetti Van Melle Indonesia. “We look forward to partnering with Wunderman Thompson and create inspiring communication on all our brands.”

    “Our new partnership with Perfetti Van Melle Indonesia is a really exciting one, given the tremendous creative opportunities, that this brand portfolio presents,” said Wunderman Thompson Indonesia CEO Vaishali Sarkar. “The timing could not have been better, as we gear up to an even stronger 2021.

    “Despite the tough circumstances 2020 presented us with, it is thanks to our team’s perseverance and unbreakable spirit that we’ve opened up many opportunities this year and are ready for a strong 2021.”

    2020 also saw Wunderman Thompson’s long term partner and valued client, Nestle, award three new brands – KitKat, Lactogrow, and Purina to the agency. Earlier in the year, Danone Waters appointed Wunderman Thompson Indonesia as their lead brand agency for their biggest water brand in Indonesia, Aqua. The strong showing is a result of a vibrant and diverse Leadership Team at the Indonesia office.

    Sarkar took over the reins at the start of 2020. She oversaw the official merger between Mirum, Wunderman, and JWT to form Wunderman Thompson in Indonesia. The agency further bolstered the leadership team, by appointing Daniel Hagmeijer (ex-Managing Director, Mirum), as the Managing Director for Wunderman Thompson, and Ashley Amanna (ex-Head of Wunderman), taking on the role of Chief Growth officer for the agency, leading their teams to provide clients with world-class solutions reflecting the merged agencies’ strengths.


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