Pepsi has tapped Yash as its new brand ambassador in India, with the actor posting a short clip on Instagram reclining while staring at a bottle of the cola saying “congratulations Pepsi, I love you,” before blowing it a kiss. The post has recieved over 1.3 million likes
In a statement, the brand said, “Pepsi has constantly reinvented and innovated itself to be a part of the cultural fabric of India. Yash, on the other hand, has been lauded for his fearless and bold persona in Kannada cinema and enjoys a massive fanbase across the nation. This blockbuster collaboration is all set to enthrall consumers this summer.”
Yash added, “I am exhilarated to engage with Pepsi and join them as the face of the brand. I believe in living life to the fullest, make most of each moment, and follow my passion unabashedly, which is synonymous with Pepsi’s philosophy.
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A collaboration as exciting as this is a great way to start the new year, and I can’t wait for my fans to see me in an all-new avatar.”
Saumya Rathor, Category Lead, Pepsi Cola, PepsiCo India, said the partnership will strengthen the brands connection with the youth market.
“We are thrilled to join hands with Rocking Star Yash, a name that truly defines the spirit of fearlessness and living life on your own terms – something that Pepsi consumers resonate strongly with. Yash brings a strong connect and influence over the youth that cuts across geographies