Pepsi Taps Sonu Sood to Encourage Social Distancing

Pepsi has launched a new campaign starring Bollywood actor Sonu Sood to spread the message of the importance of contactless greetings while encouraging people to adhere to social distancing norms through a simple act of doing Salaam/Namaste. Sood is joined by Dabangg co-actor  Salman Khan.

Sonu Sood has also been a real-life hero in the past few weeks. The actor has helped hundreds and thousands of migrant workers stranded in different parts of India during the lockdown, by providing transportation and food supplies.


“I am proud to partner with Pepsi in driving the message to maintain social distancing thereby encouraging people to be responsible citizens,” said Sonu Sood. “As we embrace the new normal, social distancing is the need of the hour and as public figures, it is our responsibility to communicate the importance of ensuring safety for ourselves and others. The act of greeting with Salaam and Namaste is simple yet effective and I have huge respect for people who are abiding by these contactless forms of greetings with Swag.”

“Pepsi as a responsible brand, aims to champion the cause of contactless greetings by encouraging people to use Salaam/Namaste,” said PepsiCo India spokesperson on the campaign. “With social distancing being the new reality, we would need to re-evaluate the way we greet each other and through the video, we want to encourage people to act responsibly as they imbibe traditional greetings to communicate.”

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The Staff

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