Following its global brand campaign, See the Possibilities, Australian-based CFD broker, Pepperstone, is back with a new campaign via Saatchi & Saatchi New Zealand.
The spot once again takes us inside the minds of CFD (Contracts for Difference) traders with two new offbeat stories designed to cut through in the trading category by “showcasing more of the inner conflict and dilemma of making crucial decisions when faced with the possibility of a trade.”
“Talking to traders as an audience is akin to doing a B2B campaign, so once again the scripts were very much informed by the jargon and language that traders speak in,” said Steve Cochran, CCO, Saatchi & Saatchi, which as its tapped as its global strategic and creative agency in 2021
“In fact, the Baby Scan spot was inspired by a true story told to us by a trader, stories don’t get much more relatable than that.”
Tony Gruebner, chief marketing officer, Pepperstone added: “With sophisticated humour, the campaign illustrates that at Pepperstone we understand the full array of emotions that our clients go through when trading, yet what ultimately binds them is the thrill of the challenge as they assess their risk positions.
The two 30-second spots with 15-second versions have been translated into multiple languages for a global roll-out.
The films were produced by Eight and directed by Florence Noble, continuing the collaboration of last year.
Credits
Client: Pepperstone
Chief Marketing Officer: Tony Gruebner
Head of Marketing: Jodi Cutler
Senior Marketing Manager: Zoher Janif
Agency: Saatchi & Saatchi NZ
Chief Executive Officer: Mark Cochrane
Chief Creative Officer: Steve Cochran
Executive Creative Director: Jordan Sky
Executive Producer: Jane Mill
Group Business Director: Aaron Hodgson
Business Director: Chase Sullivan
Production Company: Eight
Director: Florence Noble
Executive Producer: Claire Kelly
Music: Mike Newport
Sound: Franklin Road
