Launches Clever Ad Campaign Leading up to Diwali, India’s leading online furniture and home marketplace has launched a brand campaign leading up to Diwali, the Hindu festival of lights, held between October to November.

The campaign called ‘Why wait for Diwali’ is a series of television spots supported a campaign presence across social, cinema and digital media channels.

The underlying theme of the ads, directed by Anupam Mishra and produced by Crazy Few Films, is to encourage Indian consumers to make important home purchases any time of the year -rather than waiting for Diwali.


Check out the spots:


Creative Team: Rahul Nangia, Kartik Smetacek, Ipsita Ghosh
Account Management: Debarjyo Nandi, Siddharth Matalia
Production House: Crazy Few Films
Director: Anupam Mishra
Associate Director: Sharat Kumar
Producers: Urfi Kazmi, Viraj Gawas
Music Director- Amartya Rahut

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