Ebco has launched a new campaign for its Imperia eSmart Digital Lock, titled “The Smart Way to Unlock.” The campaign centers on a five-part micro-film series showing people at their own door reasoning with the current door lock to open for them.
The films demonstrate the lock’s range of access modes, spanning biometric, digital, and physical entry options.
The remaining films in the series will be released in the coming days.
“Every household has a face-recognition person, a fingerprint person, and a ‘just give me a key’ person — often under the same roof,” said Sushil Kalra, Chief Marketing Officer, Ebco Pvt. Ltd.
“‘The smart way to unlock’ shows this range in the most human way possible: through the small, delightful everyday moments of walking through your own front door.”
