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    People Go Bonkers for Bacon in McDonald’s Spot Featuring Keung To

    The campaign sees McDonald's partner with Keung To, one of Hong Kong's most popular up-and-coming musicians.

    By Asia Ad Junkie - Feb 26, 2021
    People Go Bonkers for Bacon in McDonald’s Spot Featuring Keung To

    There’s really not much more to add. People like bacon. McDonald’s Hong Kong adds bacon to the Big Mac. People go nuts. That’s the premise for this new spot and we approve.

    The campaign sees McDonald’s partner with Keung To, one of the city’s most popular up-and-coming musicians. His nickname happens to be Keung “B” and now apparently that “B” is for bacon. The young artist won the Ultimate Song Chart Awards.

    In a new campaign, developed by DDB Group Hong Kong, Keung B is bringing back the Big Mac Chant, with updated bacon lyrics and adding his own flair.

    McDonald’s has collaborated with ViuTV, having its 11 up-and-coming influencers from the “King Maker” competition all participate in the new Big Mac with Bacon Chant challenge.  “It was a great opportunity to collaborate with McDonald’s in this new Big Mac Campaign, I think our viewers will be very excited to join in the fun,” said Lofai Lo, Director and General Manager, ViuTV.

    Fast-food fanatics will be able to create their own Big Mac with Bacon Chant renditions with specially developed Karaoke Instagram Filters. Keung To will pick his favorite 100 chanters and surprise them with a limited edition Big Mac gift.

    “We are delighted to be partnering with ViuTV as well as Keung To, a remarkable talent who has reached iconic status in record time, to promote our iconic burger in exciting new ways. We are confident that together we can create a new generation of Big Mac lovers in Hong Kong,” added Tina Chao, Chief Marketing and Digital Experience Officer of McDonald’s Hong Kong

    The campaign kickstarts with a Keung To live-stream event today, and officially launches next Monday March 1st, featuring elements across multiple digital and social channels, instore AR, TVC, and OOH. The campaign will run until the end of March.

    Credits:

    Agency: DDB Group Hong Kong
    VP Regional Director, DDB Asia: Peter Rodenbeck
    Chief Executive Officer: Andreas Krasser
    Associate Strategy Director: Garron Chiu
    Group Business Director: Maggie Cheung
    Executive Creative Director: Frankie Fung
    Creative Team: Tony Cheung, Iker Lin, Roden Chau, Man Chiu Chan, Venus Li, El-len Wong & Charmaine Wong
    Account Team: Jim Leung, Carrie Ma, Irene Lo & Michael Chow
    Director: Steve Yuen – Twelfth Film Ltd.
    Media Agency: OMD

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